Traditional channels still play an important role, especially in the secondary and tertiary markets. The distribution channels tend to be flattened, and some new hardware hypermarkets and large markets have emerged, while some operators and large dealers have also established their own brands, which conflict with corporate retail strategies. Traditional channels in the industry are becoming large-scale and diversified. , modernization, centralization, internationalization and mainstreaming trends.
1. Scale
China's daily hardware industry has entered the forefront of the world. China has successively established 14 technology development centers including zippers, electric shavers, stainless steel utensils, iron pans, blades, and bicycle locks, and 16 product centers including pressure cookers, electric shavers, and lighters.
At present, most of these centers have developed into industry leaders, and some of them have become world leaders, and have achieved good economic benefits.
China has gradually become the world's largest hardware processing country and exporting country. my country has become one of the major hardware producing countries in the world, with a broad market and consumption potential.
At present, at least 70% of China's hardware industry are private enterprises, which are the main force in the development of China's hardware industry.
In the international hardware market: due to the rapid development of production technology and rising labor prices, developed countries in Europe and the United States have transferred common products to developing countries, and only produce products with high added value, and China has a strong market potential, so it is more favorable Develop into a big country of hardware processing and exporting.
2. Diversification
The wholesale market has huge advantages in trade, circulation, export, etc. The production of hardware products has prospered the market, and the prosperity of the market has stimulated the production of products, forming the interaction between production and market circulation. The construction of hardware and electromechanical professional markets in various places has basically formed a reasonable combination of origin and circulation, large and medium-sized, comprehensive and single, and complement each other. The overall planning and layout of the national hardware market professional market is reasonable, the operating variety is complete, and the logistics and circulation are smooth. pattern.
These four hardware markets seek development in competition, and have formed their own development models according to their different market positioning.
The International Hardware and Electromechanical City, located in the center of Tianjin, adopts a comprehensive and diversified business model. There are commercial stores, high-end office buildings and star-rated hotels in the Electromechanical City. The hardware stores take the high-end route; the North Hardware City features plumbing and solar energy wholesale markets ; And the Pearl River Hardware City focuses on the business of decorative hardware tools. These four major markets not only gather more than 60% of the city's hardware merchants, but also bring ABB, Stanley, Bosch and other well-known domestic and foreign brands to Tianjin. Today, the largest hardware industry wholesale base in northern China, a "hardware industry aircraft carrier" integrating multi-function and professionalism, is standing on the coast of the Bohai Sea. The future prospect of the hardware market will develop from extensive to intensive. Branding, specialization and scale will be the development direction of the specialized hardware market, and the specialized hardware market will show an irresistible development momentum in the future.
3. Modernization
One is the extension of production enterprises to the field of circulation. The new market trend of China's hardware industry is becoming more and more obvious. The rise of emerging channels not only makes hardware manufacturing enterprises face major issues such as repositioning traditional agents and distributors, and reconstructing cooperative relations, but also makes enterprises face higher and higher risk of losing control of the market.
Second, specialty stores have become an important development direction. Stores do have a great chance of success. Hui Tailong relies on the exclusive store system from a little-known brand to a well-known brand in the industry.
Third, e-commerce has become the mainstream of future development. The influence of e-commerce on traditional hardware channels is growing, and most hardware cities have begun to seek to combine online e-commerce with offline hardware markets.